October 2025 Updates

What's New

New & improved 🆕✨

Workflows:
Build smarter journeys with multi-path branching. Split users into three or more paths based on who they are, what they’ve done, or how you want to test variations. Read the full update →

Goals:
Track more of what matters. Goals now support more event types across web and mobile, include a cleaner table view, let you add descriptions, and show exactly which users completed a Goal. Read the full update →

Captain AI:
Your AI co-pilot can now diagnose why a Flow or Experience isn’t showing. Captain runs through the same checklist our expert support team uses and flags issues like targeting gaps, installation problems, or broken selectors.

Coming Soon 🚧👀

Next-gen NPS (Beta):
NPS surveys are getting a major upgrade. Soon, run multiple at once, customize colors and properties, track events, and publish to mobile web. Plus, localize with inline edits, .xliff uploads, or one-click AI translation. This feature is currently in beta; reach out to joey@appcues.com if you’d like to join!
Flows in Workflows (Beta):
Orchestrate Flows, emails, push, delays, and branches on one canvas. Currently in beta reach out to len@appcues.com if you’d like to learn more!
Folder Actions
: Publish, unpublish, or archive multiple experiences at once within a Folder.