Experiment and iterate with Flow Variation Testing

You've asked, and we've delivered! Our first improvement towards A/B testing is here. 🥳🥳 With Flow variation testing, you can reduce guesswork and make data-backed improvements to your Appcues Flows. Easily A/B test two or more variations of the same Flow with a sample of your target audience to determine which version performs the best.

Experiment with different imagery, copy, colors, CTAs, and more to find out what makes your Flows perform better. Testing multiple variations of a Flow can help you:

Get better ROI from existing flows
Increase Flow completion rates
Make low-risk modifications
Measure the impact of your Flow improvements

Check out our help article for steps on how to set up an A/B test and start experimenting away.